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Your Free Licensing Handbook

THE BRAND LICENSING HANDBOOK IS YOUR ULTIMATE GUIDE TO THE GLOBAL BRAND LICENSING INDUSTRY

This guide contains everything you need to know to get started in the licensing industry, including:

Insight into the business of licensing, including typical costs
A breakdown of the licensing contract, key terminology and genres
Case studies and style guides from leading brands, including Bluey, McDonald's and Primark.

Analysis of top trends and a breakdown of the overall market.

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Licensing Expo

For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.

Global Licensing Group

Through our world-class tradeshows, best-in-class media brand and educational programs, we are the global market-leader in advancing the business of licensing, brand extension and collaborations. Wherever you are in your licensing journey, it starts here.

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Your Free Licensing Handbook

THE BRAND LICENSING HANDBOOK IS YOUR ULTIMATE GUIDE TO THE GLOBAL BRAND LICENSING INDUSTRY

Licensing Expo

For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.

Global Licensing Group

Through our world-class tradeshows, best-in-class media brand and educational programs, we are the global market-leader in advancing the business of licensing, brand extension and collaborations. Wherever you are in your licensing journey, it starts here.

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