Skip to main content
Open main menu
Open main menu

Licensing Expo Events | Brand Talks & Networking

 
 

Jump to:

PLAN YOUR VISIT

 

Licensing Unlocked

Licensing Unlocked is your simple and trusted source to discover the brand licensing world. We’ve assembled some of the brightest minds to cover all the essentials, provide actionable insights, and share real-life case studies.

LEARN MORE

Event Planner

As part of your registration, you'll automatically gain access to our online Event Planner. Navigate the show, organize your calendar and see who you could meet.

LEARN MORE

First time attending?

Attending for the first time? Download our guide!

  • Learn more about the in's and out's of brand licensing
  • Get used to the terminology commonly used in the industry
  • Use our pre-event checklist to make sure you're prepared for your visit

DOWNLOAD NOW

KEY EVENTS 

 

Content Sessions

The License Global Theatre will host many panels and speakers, talking about a range of topics surrounding brand licensing and extension. Whether you’re looking for 101 sessions, trend reports or discussions around huge shifts in the market, there is something for everyone’s needs.

These sessions are open to everyone to attend!

VIEW AGENDA

KEYNOTE: The Netflix Effect on Fandom: A Fireside Chat with Marian Lee, Chief Marketing Officer, Netflix 

In this exclusive keynote fireside chat, Marian Lee, Chief Marketing Officer of Netflix, takes center stage to discuss the transformative power of Netflix in shaping global fandoms. From redefining how audiences discover and engage with content to creating cultural phenomena that transcend borders, Netflix has become a driving force behind some of the most passionate and diverse fan communities in the world. 

VIEW AGENDA

Retail Concierge

 
Exclusive support making introductions and booking meetings through the Event Planner. Only available to qualified Retail pass holders. If you would like support planning your time at the show, contact our Head of Retail Laura Freedman-Dagg at [email protected]

KEYNOTE: Beyond the Plate: How Food & Beverage Became the Ultimate Brand Extension Goldmine

This dynamic panel brings together the masterminds behind today's most successful food-fueled collaborations – brand owners who've cracked the code, retailers riding the wave and the creative partners making magic happen. Together, they'll decode the psychology driving our collective food obsession and reveal the strategic playbook for turning taste into profit. 

VIEW AGENDA

Character Parade

The much-loved character parade will once again take place through the bright lights and colourful booths of the show floor. Get ready to snap a selfie with your favourites as they wander the aisles!

VIEW AGENDA

Networking Hub


New to brand licensing or looking to sharpen your skills? The Networking Hub offers expert-led sessions, interactive networking, and mentoring to help you navigate the industry. Join us for speed networking, happy hours, and "ask the expert" sessions—perfect for expanding your knowledge, gaining insider advice, and growing your professional network.

Show Floor Tour


Join members of the Licensing Expo team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice. The tour is open to anyone visiting the show for the first time or those who need a refresher.

VIEW AGENDA

ACTIVATIONS

 

Tetris Obstacle Course

Think Outside the Blocks—Bounce Into Tetris™ Inflatables! Race through the Tetris™ 3-Piece Obstacle Course, then grab a giant Tetrimino, bounce, and stick it to the inflatable wall to build a real-life game of Tetris™. Speed, strategy, and iconic block-dropping fun come together in one unforgettable inflatable experience.

Networking Happy Hours

Join our networking Happy Hours on the showfloor for a great opportunity to unwind, make new connections, and enjoy a beverage.  All attendees are welcome! Who knows who you could meet?

Tuesday, May 19 - 3:00pm–4:00pm
Wednesday, May 20 - 3:00pm–4:00pm

SEGA Cafe

Welcome to the SEGA Café – your go-to spot for refreshing drinks throughout the event! Whether you're taking a break from the action or looking to connect with fellow attendees, the SEGA Café is open to everyone during the show. Grab a drink, recharge, and enjoy the SEGA-themed lounge as you level up your experience at Licensing Expo.

Mr. Tendernism

Mr. Tendernism will be appearing at Licensing Expo 2026 in Las Vegas, and attendees are encouraged to visit the TreImage booth at G225 on the show floor from May 19–21 for a meet-and-greet experience, serving as a starting point for building long-term partnerships and collaborations.

Wildbrain Brands

Visit the WildBrain Brands booth to explore the sweetness of Strawberry Shortcake’s Bake Shop and never-ending BIG HUGS in the Teletubbies Home Dome. Enjoy delicious, sweet treats, colorful giveaways, character meet-and-greets, dance parties, and MORE!

Sports Pavilion

Sports fans, this is your ultimate destination! Explore how legendary teams, federations, players, and leagues are joining forces with brands to create groundbreaking merchandise, media, and collaborations. From iconic jerseys and caps to innovative partnerships, this pavilion is where sports culture meets branding.

Cool Brands Café

Discover the Cool Brands two‑pronged approach: building new brands with celebrity‑driven cachet and managing licensing programs for brand extension as it delivers value for licensors, licensees and retailers while enjoying a refreshing break.

Location: Booth C88

Press Lounge

The Press Lounge is a dedicated space exclusively for media badge holders at Licensing Expo. This space, centrally located on the show floor, is ideal for conducting interviews, completing time-sensitive work and connecting with other media professionals.

International Pavilion

Explore anime, music, retail, and consumer products with top names in Japanese and international entertainment. Discover how iconic brands are going global through merch, collaborations, and cross-media partnerships. Whether you’re an anime fan or curious about global trends, this pavilion is packed with creativity and culture.

OFF-CAMPUS

 

Opening Night Party

Join four-time Grammy winners and Rock and Roll Hall of Fame Inductees, The Temptations presented by TreImage LLC, on May 19 at Tailgate Beach Club for the Licensing Expo Opening Night Party!

GET YOUR PASS

Licensing Expo Club Access

Enjoy VIP entry in one of the most sought-after party destinations on the Strip. Network with industry peers in a lively atmosphere, complete with top DJs and electrifying entertainment. Don’t miss this chance to elevate your Licensing Expo experience!

Encore Beach Club at Night
Wednesday, May 20th – 10:30 p.m.- Complimentary admission until 1:00 a.m.

GET YOUR PASS

Licensing International’s Global Excellence Awards

Join the licensing community in celebrating the best of the best ahead of Licensing Expo! The ceremony will take place on Monday, May 18, 2026. 

LEARN MORE

Licensing International Fun Run

This run is an annual event that was originally started in 1994 with a run through Central Park in NYC (when the expo was in NYC)… now in its 32nd year!

Route: The route is a simple run down Las Vegas strip south with a stop at the famous “Welcome to Las Vegas” sign for a photo. If you turn around at the Las Vegas sign it is only a 1.4 mile run.

VIEW AGENDA

Licensing International's Fabulous Fundraiser

Join us for an evening of networking, drinks and fun at one of Las Vegas’ most exciting locations, featuring food trucks from Ben & Jerry’s, In-N-Out Burger, and Shawn’s Puffy Tacos. It’s all for a great cause – the Licensing International Foundation Scholarship Fund!

Price: $150

LEARN MORE

Ready to join the global brand licensing industry?

GET YOUR PASS
Licensing Expo
 For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.

 

Global Licensing Group
Through our world-class tradeshows, best-in-class media brand and educational programs, we are the global market-leader in advancing the business of licensing, brand extension and collaborations. Wherever you are in your licensing journey, it starts here. 
Organized By:
Sponsored By:
Useful Links
 
About
Contact Us
Enquire Now
Register to Attend

Copyright © 2026. All rights reserved. Informa Markets, a trading division of Informa PLC.