New to Licensing
At Licensing Expo, first-time attendees discover the perfect environment to learn, connect, and grow their business. With resources designed specifically for newcomers, you'll navigate the show with confidence and leave with valuable industry knowledge and connections.
What is licensing?
The bond between a brand and its fanbase is incredibly powerful, built on emotion and memories. Consumer products bring brands to life in exciting and unexpected ways, with surprising collaborations like Stranger Things and Lego or Heinz and Absolut.
Licensing, which allows companies to "rent" a popular brand for use on their products, leverages this emotional connection to boost sales and create new revenue streams.
This strategy's effectiveness is evident, as global retail sales for licensed products reached $356.5 billion in 2023.
Using the Event Planner
As part of your registration for Licensing Expo, you will automatically gain access to the Event Planner, a free resource centre to help you navigate the show and prepare your visit. This is a crucial tool to use because it allows you to see everyone who will be at the show, the properties they have and who they’re looking for. Find your match before the show even begins.
What’s included:
Explore every IP that will be on the show floor, learn about them and request a meeting with the brand owner
Build your personal calendar, filled with all your meetings, content sessions you want to watch, networking you can’t miss and most importantly, breaks.
Get access to detailed event information, like the floorplan, attendee list and more
The world's biggest brand owners, all in one place
Prepare for the Licensing Expo with our on-demand knowledge hub, Licensing Unlocked.
Designed to simplify the intricate world of brand licensing, you’ll find everything you need to fully equip yourself for the show and beyond.
Access Module 1 for free or purchase the Explorer Pass which includes full access to the whole educational platform.
In Module one, you can learn about:
Demystify brand licensing and industry jargon.
Reveal avenues for revenue generation.
Show you how brand licensing can bolster businesses from various angles.
Explain the essential players involved in the licensing process.
When & Where
Location:
Mandalay Bay,
3950 Las Vegas Blvd S, Las Vegas, NV 89119
Licensing Expo 2027 Dates:
May 25-27, 2027
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